I'm Ben Boomer, a fractional GTM engineer and advisor. I embed with startups and small teams, and step into larger orgs that need senior hands, to launch sites, recover lost search traffic, set up the marketing stack and customer data, and fix what's quietly costing you pipeline.
Postman
Nike
DreamHost
Sortly
TBWA\Chiat\Day
Most teams I work with are stuck between strategy and execution. They know what needs to happen, but the technical work keeps stalling.
A migration, redesign, or algorithm update tanked your organic search, and the fix keeps getting pushed.
The new site or landing page is stuck in limbo because there's no one to actually build and launch it.
You're paying for software that's half-implemented, poorly connected, or that nobody really owns.
Tracking is broken, attribution is guesswork, and customer data is scattered across a dozen places.
You need senior help now, but a full-time hire is months away, and more than the problem requires.
You've been burned by teams that talk a good game but don't ship, and you're tired of managing vendors.
A single point of contact across the technical side of go-to-market, so you don't have to coordinate an agency, a contractor, and a hire to get one thing shipped.
Designed and built on modern stacks like Webflow, WordPress, or custom. Fast, conversion-minded sites and landing pages, shipped and live.
Diagnose technical SEO, migration damage, and ranking drops, from site architecture to schema to crawl, then rebuild organic that compounds.
Stand up A/B testing and CRO from scratch: test design, tooling, and analysis that turns the traffic you already have into more pipeline.
Choose the right tools, retire what you don't need, and actually implement them: automation, attribution, lifecycle, lead scoring, and routing.
Data model, reverse-ETL pipelines, identity resolution, and a tracking plan that marketing, sales, and product can all trust.
A clear read on your funnel, tracking, analytics, and tooling, delivered as a prioritized list you can act on.
Broken forms, leaking pixels, tangled integrations, data gaps: the work that tends to fall through the cracks.
Like an in-house teammate, on a fractional or project basis, without the headcount or the long ramp. Start with a small, scoped project. No long-term contract required.
A short diagnostic to figure out where you're stuck and what's worth doing first.
I work inside your stack and Slack, take on the problem, and ship in short iterations you can review.
Documented and maintainable, so your team can own it once the work is done.
I take on only a handful of new clients a year, so each one gets real focus.
Anonymized by sector. The shape of the work and the outcomes. Happy to walk through specifics and references on a call.
Architected and own the CDP and reverse-ETL pipelines feeding go-to-market: governed, identity-resolved data with predictive churn and expansion signals.
CDP across 40M+ users · one governed source of truth
Technical GTM lead across the full martech stack, running lifecycle automation for a PLG + SLG motion, plus lead routing, scoring, and enrichment.
+50% lead-to-meeting rate · 6 hrs/week of manual work removed
Built an A/B testing practice from scratch and drove organic growth through technical SEO, schema, and site-architecture work.
40+ experiments · +20% YoY organic-attributed accounts
Grew non-branded organic via technical SEO and multilingual web experiences, while iterative CRO lifted new-account conversion.
+36% non-branded organic (4 yrs) · +16% new accounts
Leave a note and I'll get back to you about whether I can help, usually within a day.