How engagements work
No pitch deck. Live tools only. Here's what happens after you reach out.
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First session
20-minute working session. We screen-share into your live stack and trace where data breaks or leaks.
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Fix roadmap
Within 24 hours you get a prioritized plan: what's broken, what to tackle first, and what it takes.
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Follow-on work
Project sprints or a fractional retainer. You keep the tools. I leave docs and training behind.
What I do
Web, CRM, and martech infrastructure built to attract customers, convert traffic, and measure results.
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Websites
Build and ship fast, clear sites so visitors turn into leads.
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SEO & AEO
Fix technical SEO, structured data, and crawl health so you rank and show up in AI answers.
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Conversion & Experimentation
Run A/B tests and landing page changes so acquisition paths convert more visitors.
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Martech Stack
Wire site, CRM, chat, and attribution together so you stop paying for shelfware.
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CRM & RevOps
Set up HubSpot or Salesforce lifecycle stages, routing, and handoffs so sales and marketing trust the same data.
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CDP & Data Infrastructure
Build tracking plans, identity resolution, and pipelines so your team builds on data it can trust.
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Reverse ETL & Personalization
Push warehouse data into ad tools and on-site experiences so campaigns reflect your own customer data.
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Analytics & Attribution
Set up GA4, Amplitude, and attribution models so you know what's actually working.
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AI for GTM
Wire Clay, enrichment, scoring, and signals into your pipeline so AI shows up in revenue, not slides.
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Audits
Stack, tracking, SEO, and RevOps reviews so you know what's broken and what to fix first.
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Tracking & Tag Management
Deploy GTM, pixels, event taxonomy, and QA so you know data is actually firing.
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Privacy & Consent
Implement GDPR and CCPA banners and compliant collection so analytics keeps working legally.
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Lifecycle & Email Automation
Build HubSpot workflows, nurture, and free-to-paid sequences so leads keep moving toward revenue.
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Sales Handoff
Route leads through Chili Piper, RevenueHero, and Drift so they book meetings without falling through cracks.
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Executive Reporting
Build Looker and Tableau dashboards so leadership trusts the numbers without a follow-up call.
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International & Multilingual Web
Localize sites and international SEO so you reach buyers in every market you serve.
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Product-Led Growth
PQL scoring, signup flows, and free-to-paid instrumentation so product usage drives pipeline.
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Enablement & Documentation
Tracking plans, playbooks, and team training so your stack keeps working after the build.
About Ben
I'm a fractional GTM engineer based in Seattle. I embed with startups and growth teams as a senior IC - building and fixing the web, CRM, martech, and analytics systems behind how you find and convert customers.
Let's look under the hood.
Together we will:
- 1 Screen-share into your GTM stack.
- 2 Trace where data breaks or leaks.
- 3 Figure out a fix roadmap within 24 hours.